The future of shopping

Product details

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Afwerking: 
Hardback
Aantal pagina's: 
272
Afmetingen: 
248x181
Verschijningsdatum: 
07/06/2022
EAN: 
9789401481618
Nur-code: 
Marketing
Uitgever: 
LannooCampus
Druk: 
1

The future of shopping(en)

Re-set Re-made Re-tail

    The award-winning retail guide The Future of Shopping: where everyone is a retailer, translated into French, English and Chinese, is back with an all-new edition The Future of Shopping: re-set re-made re-tail.

    A pandemic, global digital disruption and competition for resources have drastically redrawn the shopping landscape and unexpected challenges from globalisation have arisen. We are amidst a global transformation with machines becoming smarter than people, the world's population and carbon emissions rising and a handful of mega-corporations seizing power. What can brands and retailers do to survive these challenges? The question is more urgent than ever.

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