I'LL WEAR IT UNTIL I'M DEAD
THE SONG FASHION ARCHIVES

This book is one part intimate look into the workings and highly sought-after archives of song, the independent Viennese fashion store with a penchant for kicking-against-the-rails couturiers and defiant designers; and another part jubilee celebrated in the company of and with contributions from contemporary fashion's most fearless protagonists. It serves as a rare retrospective, a bespoke spirit-guide on one's road to freedom, a gift-box of vestiary inspiration and a fierce reminder that the path of the independent should never be travelled on autopilot.

21 years of seminal clothing store talked about, shot, illustrated, made fun of, song cried over, lauded, railed against, referenced and explained by Myung-il Song, Dirk Van Saene, Maison Martin Margiela, Walter Van Beirendonck, Dries Van Noten, Bernhard Willhelm, Stephen Jones, Kei Ninomiya, Paul Harnden Shoemakers and more.

Including exclusive photoshoots from amongst others, Ronald Stoops, Dan Hawkins, Anna Lott Donadel, Norma Kiskan and Maria Ziegelböck