Sandra Rothenberger currently chairs the research unit of Strategy, Governance, Marketing and Innovation at the Solvay Business School of Economics & Management. A multi-lingual international academic, businesswoman, consultant and speaker, her business and industry experience includes consultancy for small and medium sized companies as well as supervisory boards activities in European multinational corporations. In her research and teaching, she focuses on Strategic Marketing, mainly in the areas of Strategic Pricing and Consumer Behavior.